August 13, 2004
Coors building new brewery
Coors Brewing Co., which is pursuing a merger with Canada’s Molson Inc., will spend up to $190 million (U.S.) to add brewing operations to a Virginia plant.
The new brewery in Elkton will produce up to seven million barrels of beer annually. The move is designed to cut transportation costs and improve efficiency.
Spokeswoman Kabira Hatland said the Virginia brewery will produce Coors Light, Keystone Light and Aspen Edge.
Hatland said the project makes sense with or without a Molson merger. Construction should be finished by early 2007.
The Elkton brewery will be Coors’s third. The company also produces beer in Golden, Colo., and in Memphis, Tenn.
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